Tokyo Midtown Design Hub 64th Exhibition
Packaging Tohoku Products – Deliciously Delightful 2016, Tokyo –

Tohoku abounds in fascinating local resources along with high technology and quality products, but these admirable aspects are not yet fully appreciated outside of Tohoku. To promote such strengths and charms through the power of design, Tohoku Bureau of Economy, Trade and Industry and Japan Graphic Designers Association called for new package ideas for 10 unique products of 10 Tohoku companies, in an attempt to commercialize some of them. This exhibition, originally held in Sendai last year and favorably reviewed, showcases select 214 works by designers all over Japan, with descriptions of the products’ features, the manufacturers’ requests and design concepts by designers. Please enjoy the wide variety of package designs which explore and enhance the charm and value of Tohoku products.
This exhibition was originally held in Sendai last year and favorably reviewed, and is now on traveling exhibit in Tokyo.

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Dates: Friday 3 – Friday 31 March 2017
Open daily 11am–7pm, Admission free
Venue: Tokyo Midtown Design Hub (Midtown Tower 5F)
Organised by Tokyo Midtown Design Hub
Produced by Tohoku Bureau of Economy, Trade and Industry and Japan Graphic Designers Association Inc.

[Opening Talk]
Date: Friday 3 March 2017, 5:30pm–7:00pm *Drinks reception from 7:oopm–8:30pm
Venue: International Design Liaison Center (Design Hub)
Speakers:Terutaka Suzuki (Professor, Edogawa University), Daigo Daikoku (graphic designer), Tomoaki Furuya (graphic designer)
Interviewer: Hiorko Miwa (FMS Laboratory)
Moderator: Osamu Fukushima (Chair, JAGDA Exhibition Committee)
Admission free / Reservation required from Events page