Tokyo Midtown Design Hub 57th Exhibition
Packaging Tohoku Products – Deliciously Delightful 2015, Tokyo –

Tohoku abounds in fascinating local resources along with high technology and quality products, but these admirable aspects are not yet fully appreciated outside of Tohoku. To promote such strengths and charms through the power of design, Tohoku Bureau of Economy, Trade and Industry and Japan Graphic Designers Association called for new package ideas for 10 unique products of 10 Tohoku companies, in an attempt to commercialize some of them.
This exhibition, originally held in Sendai last year and favorably reviewed, showcases select 227 works by designers all over Japan, with descriptions of the products’ features, the manufacturers’ requests and design concepts by designers. Please enjoy the wide variety of package designs which explore and enhance the charm and value of Tohoku products.

Tokyo Midtown Design Hub 57th Exhibition:
Packaging Tohoku Products – Deliciously Delightful 2015, Tokyo –

Dates: Wednesday 9 March –Sunday 17 April 2016
Open daily 11am–7pm, Admission free
Venue: Tokyo Midtown Design Hub (Midtown Tower 5F)
Organized by Tokyo Midtown Design Hub
Produced by Tohoku Bureau of Economy, Trade and Industry; Japan Graphic Designers Association Inc. (JAGDA)
Supported by Japan Package Design Association (JPDA)

Opening Talk “Commercializing the winning designs to actual products”
Date: Friday 11 March 2016, 6pm–7:30pm *Drinks reception from 7:45pm–8:30pm
Venue: International Design Liaison Center (Design Hub)
Speakers: Yoshihiro Otani, Takahito Ono, Tatsuro Hirano (winning designers from 2014 edition)
Interviewer: Hiorko Miwa (FMS Laboratory)
Moderator: Osamu Fukushima (Chair, JAGDA Exhibition Committee)
Details: Event page
*Admission free / Reservation required