(　　　) mo (　　　) mo (　　　) mo -Design and ways of seeing-

The 39th Tokyo Midtown Design Hub exhibition (Participating Organizations: Japan Institute of Design Promotion, Japan Graphic Designers Association Inc., Musashino Art University Design Lounge) titled "( ) mo ( ) mo ( ) mo ―Design and ways of seeing―", will be held from April 12 to May 12, 2013. The exhibit, targeting people in their teens and twenties, focus on various "designs" that can be found in everyday life. The word "design" is commonly used for final products of fashion and interior design, or websites and applications that have a clear visual concept. However, many objects with "design" exist in everyday life. One may find such objects at school or at the shopping mall, or any other place that people frequent and are familiar with. Design, at times, could be found hidden in places where no one could have imagined.

The "momomo" exhibit picks up ten designers and editors to choose and present, from their unique perspectives, what they think that "are also design". Some of the items may seem "far from design", but by displaying them all together, we hope the exhibit stimulates interest of the younger generation towards design, by creating a place to experience how fun design is.