Tokyo Midtown Design Hub 31st Exhibition
Handkerchiefs for Tohoku Children

Tokyo Midtown Design Hub (participating organizations: Japan Institute of Design Promotion [JDP], Japan Graphic Designers Association Inc. [JAGDA], and Kyushu University Design Tokyo Lounge) will hold 31st Exhibition “Handkerchiefs for Tohoku Children” from Friday November 18th.



When somebody buys a handkerchief, another handkerchief is sent to a child.
JAGDA members across Japan express their thoughts in handkerchiefs.
To help somebody feel kindness, and to help somebody be kind to somebody else.
Through this exhibition, design will make the world a little kinder place.

What can design do?
We need to keep answering this question from now on.

The Japan Graphic Designers Association (JAGDA) will hold an exhibition intended to present gifts of handkerchiefs to children in areas affected by the Great East Japan Earthquake, to help them feel a little better, as part of its project to aid reconstruction after the earthquake.

Every time a visitor to the exhibition buys a handkerchief, another handkerchief with the same design will be sent to a child.

The exhibition was held at the Taipei World Design Expo in October as a presentation for the world’s designers to express gratitude for the support for reconstruction Japan has received. At the same time in Japan, the traveling exhibition started in Osaka, and exhibition and sales will be held at our main venue, Tokyo Midtown Design Hub from November.

Design definitely makes people happy. We would like to work together to prove this concept. Be sure to keep your eye on this activity, Japan’s one of the largest creative charity projects, as it demonstrates to the fullest extent the power of JAGDA as a national organization.


Tokyo Midtown Design Hub 31st Exhibition: Handkerchiefs for Tohoku Children
Friday, 18 November – Sunday, 25 December
Tokyo Midtown Design Hub (Midtown Tower 5F)
Open everyday / Admission free
Tokyo Midtown Design Hub
Planning and Execution:
Japan Graphic Designers Association Inc. (JAGDA)
Yaezawa Co., Ltd.
Special web site:

How to purchase

At Tokyo exhibition, handkerchiefs will be sold on site. At other venues, orders will be taken at online shop. For more details, please check the pecial website.

It’s a “Buy One, Give One” model so if you buy a handkerchief, another one with the same design will be given to a child in Tohoku next spring.

Related events

Opening reception
Date: 19:00-21:00 at Friday, 18 November *Admission free

Talk event “Let’s Talk about Design and 3.11”

Traveling Exhibition
Osaka :
Sunday 9 – Monday 31 October, 11:00-23:00
Breeze Breeze 33F
*Related event of “Creative Expo 2011 autum”

Taipei :
Friday 22 – Sunday 30 October, 10:00-18:00
Taipei World Trade Center Nangang Exhibition Hall
*Invited exhibition of Taipei world Design Expo

Sapporo :
Saturday 22 – Sunday 30 October 10:00-20:00
4pla Hall, 4pla 7F
Wednesday 2 – Sunday 6 November, 10:30-18:00

Gallery A, Hokusho University Northern Regions Academic Information Center (PORTO) 1F

Nagoya :
Wednesday 16 – Sunday 27 November, 11:00-19:00 (Last day until 17:00)
*Closed on Tuesday, 22 November
Design Gallery, International Design Center Nagoya

Tokyo :
Thursday 10 – Tuesday 22 November, 10:00-20:00
Nihonbashi Takashimaya
*due to the limited space, 145 works are exhibited.
*Handkerchief will be sold on site.

Friday 18 – Sunday 25 November, 11:00-19:00
Tokyo Midtown Design Hub
*Opening party will be held at 19:00-21:00 Friday, 18 November
*Handkerchief will be sold on site.

Nagaoka :
Saturday 19 – Sunday 27 November, 9:00-17:00
Gallery, The Niigata Prefectural Museum of Modern Art
*”The JAGDA New Designer Award Exhibition” will be held concurrently.

Sendai :
Thursday 16 – Saturday 18 December, 10:00-18:00 (Last day until 17:00)
Sendai Mediatheque
*Related event of “The 12th Design Grand-prix TOHOKU”

Japan Graphic Designers Association (JAGDA) is one of the largest design organizations in Asia with approximately 2,800 members. Its broad activities include the hosting of exhibitions and seminars, the publication of yearbooks and textbooks, and the efforts to right protections, design fees, regional developments and international exchanges. Through such activities, JAGDA has been utilizing the power of graphic design and contributing to improve the quality of communication environment.

Japan Graphic Designers Association Inc (Secretariat: Kondo, Kudo)
TEL. +81-3-5770-7509 FAX. +81-3-3479-7509