Packaging Tohoku Products – Deliciously Delightful 2015, Tokyo –

Tohoku abounds in fascinating local resources along with high technology and quality products, but these admirable aspects are not yet fully appreciated outside of Tohoku. To promote such strengths and charms through the power of design, Tohoku Bureau of Economy, Trade and Industry and Japan Graphic Designers Association called for new package ideas for 10 unique products of 10 Tohoku companies, in an attempt to commercialize some of them.
This exhibition, originally held in Sendai last year and favorably reviewed, showcases select 227 works by designers all over Japan, with descriptions of the products’ features, the manufacturers’ requests and design concepts by designers. Please enjoy the wide variety of package designs which explore and enhance the charm and value of Tohoku products.