Alternative Designation

Graphic design has developed alongside the support of visual expression, such as paper or walls. Nowadays, on-screen expression such as on digital signage or smartphones has become common, and the technologies such as VR and AR also made it possible to develop in virtual environments. How can graphic design approach visual experiences in spaces that go beyond physical constraints, which will likely become common in the near future? JAGDA has considered the characteristics and challenges of graphic design in virtual spaces and the like, through several experiments and speculations. This exhibition will explore the possibilities of graphic design from various angles in the “other display” that emerges from visual experiences, regardless of whether they are real or virtual.